“a place, employment, status, or activity for which a person or thing is best fitted”
If you’re considering coaching as your career or if you are practicing already have you positioned yourself in a niche or got caught up in the’ life coach’ label? No matter what you do you’ll deal with your clients lives and I’d love to encourage you to consider specialising.
Are you positioning yourself as a jack of all trades, proving a bit of everything? If that’s feels like you right now, can you ask yourself why?
When you coach, positioning yourself in a place of comfort is a great idea, when you niche you do just that. This is fits like a glove coaching!
Where are you at your best, natural and highly competent?
I believe the future of coaching will see more specialists emerge, more coaches who understand their strengths and work from that position.
So why niche?
You can be authentic, doing what you truly are skilled at
Your clients can and do find you because you stand out
You can develop a real brand
It’s a most satisfying experience for you
You deliver what you know, that meets your values
I believe a niche that you truly own makes for a win win for you and your clients.
Would you consider a niche, if so what would it be? Are you already in your niche? Love to hear from you…